BEST
VALUE
Universal Primer
$44.55
Quart
|
$94.95
Gallon
|
$455.55
5-Gallon
Universal Primer is a strong bonding primer for use on most surfaces. It is also effective at covering stains.This is the preferred Primer for bare metals. This product will not block tannin/oily/tarry stains, such as asphalt, or those from coal fires, or wood knots, which require conventional primers specifically designed for these types of applications. Also, not suitable for cast iron or for pet dwellings. Not suitable for use with plaster.
- Finish: Smooth, clean finish ready for paint topcoat
- Water-Based: Non-toxic, VOC-free formula provides long-lasting protection without the harsh chemicals or odors found in conventional paints
- Interior / Exterior: Interior & Exterior
- Recommended For: Use on almost any surface. Very effective at covering difficult stains. This is the preferred primer for metals
- Choosing a Primer Color: White primer is recommended in most cases. Exceptions include: (1) when applying dark paint colors, where a grey primer is recommended; (2) "Poor hiding" paint colors (certain bright yellows, greens, reds and oranges), which require a tinted primer. Colors requiring a grey or tinted primer are indicated in our color library with a roller icon
. Contact us for more information. - You Need to Know: This product will not block tannin/oily/tarry stains, such as asphalt, or those from coal fires. Also, not suitable for cast iron or for pet dwellings
- Not Suitable For: Oily woods such as teak, cedar, redwood and olive or for horizontal substrates where water can pool, such as decking.
- Coverage: 400 sq. ft. per gallon | 100 sq. ft. per quart; 1 coat recommended
- Application: Apply with a synthetic brush or roller. See Application Instructions below for more details
- Storage: This product should be stored in a dry place, out of direct sunlight and in a temperature between 60 and 80 degrees Fahrenheit
Universal Primer is a strong bonding primer for use on almost any surface and is very effective at covering difficult stains. Compare our primer products here: Primer Comparison
| Primer Comparison | ||
| PRIMER TYPE | WHERE TO USE | FUNCTION |
| Air Purifying Primer | Off-gassing surfaces such as MDF, chipboard, particle board and plywood | Trapping specific off-gassing coming from a substrate |
| Drywall Primer and Air Purifying Drywall Primer | New construction drywall | Bonding layer for new paint |
| Masonry Primer | Bare masonry | Bonding layer for new paint |
| Pet Dwellings Primer | Pet dwellings & enclosures | Bonding layer for new paint |
| Stainblocking Primer | Stained surfaces | Concealing certain stains before painting |
| Universal Primer | Problem substrates | For hard to prime surfaces requiring higher bond strength |
| Wall Primer | Previously painted surfaces | Assisting color changes and surface uniformity |
| Wood Primer | Raw wood | Bonding layer for new paint |
| Product Label | |
| Coverage | 400 sq. ft. per gallon |
| Recommended coats | 1 |
| Description | Universal Primer is a strong bonding primer for use on most surfaces. It is also effective at covering stains.This is the preferred Primer for bare metals. This product will not block tannin/oily/tarry stains, such as asphalt, or those from coal fires, or wood knots, which require conventional primers specifically designed for these types of applications. Also, not suitable for cast iron or for pet dwellings. Not suitable for use with plaster. |
| Preparation | Surfaces should be clean, dry, sound, and free from dirt, dust, grease, and loose or flaking material. Clean stubborn areas with mild detergent. Rinse and dry thoroughly before painting. Soft or crumbly substrates should be pre-treated. |
| Application and Clean Up | Under most conditions thinning is not necessary. Stir gently before and during use. Intermix if using multiple containers to ensure color uniformity. Generally only requires one coat. Sand lightly between coats as this product may raise the grain of the wood. Normally dries to the touch in four hours. Allow twenty-four hours before sanding or painting. Can be applied using a good quality synthetic brush; or rolled using a shed resistant 1/4"-3/8" roller cover. Avoid applying below 50°F (10°C). |
| Ingredients | ||
| FUNCTION | INGREDIENT | DESCRIPTION |
| Vehicle | Water | H2O |
| Binder | Ethylene oxide urethane | Used to sterilize medical equipment |
| Styrene Acrylic | Used in cosmetics | |
| Styrene-Acrylic Copolyme | Light scattering polymer | |
| Corrosion Inhibitor | Sodium Benzoate | Used in food pickling |
| Defoamer | Mineral Oil | Used in moisturizers |
| Dispersant | Ammonium Polyacrylate | Stabilizer used in skin care |
| Extender | Zinc Oxide | Used in food supplements |
| Extender Pigment | Talc | Clay mineral |
| Titanium Dioxide | Naturally occuring mineral | |
| Preservative | Sodium Nitrite | Food additive |
| Sodium Salt | Used in shampoo | |
| Rheology Modifier | Water Based Acrylate | Used in cosmetics |
| Thickener | Acrylic | Used in filter systems |
Non-Toxic Primers Delivered to Your Doorstep
Choose Quantity & Color
Use our coverage calculator to determine how much to order. Select a primer color: white for lighter colors or gray for darker colors.
Coverage Calculator
Handcrafted For You
Once your order is placed, your ECOS products will be made to order by our production team in South Carolina.
Our Story
Secure, Reliable Shipping
Samples and orders $200+ ship FREE to the 48 contiguous states via FedEx Ground. Expedited shipping options also available.
Shipping Information
We're Here to Help
Questions? Check out our Frequently Asked Questions above or reach out to connect with our team of experts.
Contact UsThe Proof is in the Paint
NON-TOXIC
Conforms to ASTM-D4236, specifically concerning oral toxicity, skin irritation and respiratory effects.
ZERO VOC
Conforms to CDPH 01350 (VOC emissions test taken at 11, 12, & 14 days for classroom and office use).
WATER-BASED
It all starts with water - it's the main ingredient in every ECOS paint, primer, stain, varnish, and specialty product.
NO POLYURETHANE ODOR
Polyurethane can cause headaches, nausea and respiratory issues. Conforms to ASTM E544 & ASTM MNL13.
INGREDIENT TRANSPARENCY
We share ingredient lists for our products to help you make an informed buying decision.
EXCEPTIONAL COVERAGE
Our paints cover up to 560 sq. ft. per gallon - that's up to 1.5x more than conventional products.
Our most versatile primer
Universal Primer is our strongest bonding primer. Use it on problem substrates and other hard to prime surfaces that require higher bond strength.
Easy to apply
Apply Universal Primer with a high-quality synthetic brush or roller. Explore the Application Instructions tab above to learn more.
Create a healthier home
Our water-based, non-toxic products are made to order at our manufacturing facility in South Carolina. Join thousands of homeowners & professionals in the healthy home revolution!
"Love ECOS paint! This is the second time purchasing from ECOS. As an owner of four parrots I am so thankful this company exists. Great coverage & when they say 0 fumes they mean 0 fumes. Shipping was super fast & well packaged. You have a customer for life!"
Julie
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